CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
SKIN CARE FOR THE ABSOLUTELY UNSTOPPABLE. ACTIVE CLAY CLEANSER GLOBAL PRODUCT LAUNCH.
Dermalogica
For the launch of Dermalogica’s Dual-Action Clay and Charcoal Formula, we aimed to create a campaign that appealed to both men and women, with a dynamic and active feel. Our creative direction focused on showcasing the product in use, as well as highlighting its fresh, advanced ingredients. The visual strategy emphasized the product’s form and key ingredients, reinforcing the powerful cleansing and purifying benefits of this mineral-rich formula.
Our global campaign included brand videos, educational social content for both organic and paid channels, educational materials for professional skin therapists, and print assets for in-store use. The formula features Kaolin Clay to absorb excess oil and Activated Binchotan Charcoal to balance and purify the skin. Botanical lipids, Murumuru Seed, and a bioflavonoid-rich complex of Citrus, Aloe, and Broccoli Extract work together to purify pores while protecting the skin’s natural lipid barrier, leaving it smooth, refined, and revitalized.
