LILI REINHART GETS REAL ABOUT HER SKIN CARE JOURNEY. CLEAR START GLOBAL PRODUCT LAUNCH + CELEBRITY PARTNERSHIP.

Clear Start

In collaboration with actress Lili Reinhart, Dermalogica launched two new products in the Clear Start line and introduced the exclusive "Clearly Glowing FaceFit™ Treatment" at Ulta. The goal of this campaign was to elevate brand awareness for Clear Start and make professional-grade skincare accessible to a younger demographic with affordable price points.

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My team directed the creation of a behind-the-scenes CTV commercial and captured digital and in-store assets for global markets to localize and use in promoting the new products.

The campaign highlighted the advanced, patented technology behind the Blackhead Clearing Fizz Mask and Breakout Clearing Booster, both designed to treat common skin concerns among teens while maintaining the integrity of the skin's microbiome.

Lili's personal connection to the brand reinforced the authenticity of the partnership, positioning Clear Start as an approachable yet effective skincare line for younger consumers.