CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
EXFOLIATION + HYDRATION = FIRST OF ITS KIND SKIN CARE TECHNOLOGY. LAUNCHING DERMALOGICA'S HYDRO MASQUE EXFOLIANT.
Dermalogica
For the launch of Dermalogica’s Hydro Masque Exfoliant, we focused on cutting through the clutter with stunning visuals and influencer partnerships. The product’s unique and innovative form was a central feature of the campaign, and we collaborated with a 3D firm in Spain to bring this to life through visually impactful brand and partnership videos, as well as print and digital assets. These assets were distributed globally for localization in international markets.
Hydro Masque Exfoliant is a five-minute hydrating and exfoliating masque designed to smooth and renew the skin. With key ingredients like exfoliating Bamboo, hydrating Snow Mushroom, and soothing Cucumber Extract, the product delivered a luxurious skincare experience. Our influencer partnerships amplified the campaign, highlighting the product’s ability to provide luminous, healthy-looking skin across all channels.
ROLE
Creative Director
TEAM
Aurelian Lis
Mackenzie Wallace
Dana Russo
Shaun Wright
Michael Gonzales
JR Little
Scott Mitchell
Kate Szatmari
Stephanie Navarro
Amazing Monkeys