LIGHT ACTIVATED SKIN DEFENSE: PRISMA PROTECT SPF 30 GLOBAL PRODUCT LAUNCH CAMPAIGN.

Dermalogica

For the launch of Prisma Protect SPF 30, we focused on showcasing the product’s ability to deliver luminous, glowing skin. My global creative team developed a range of assets, including model and still-life photography, video content for paid social media, and promotional materials for both in-store and online use. These assets were distributed to international markets for localization, ensuring global consistency in the campaign while allowing for regional adaptations.

To make the packaging stand out at key retailers like Sephora and Ulta, we incorporated an opalescent coating on the cap, a holographic identifier band, and a uniquely designed carton shape, ensuring the product was visually disruptive on the shelf. The campaign highlighted Prisma Protect’s innovative, light-activated drone technology and breakthrough antioxidant formula, offering broad-spectrum SPF30 protection, all-day hydration, and pollution defense for radiant, healthy-looking skin.