RETINOL + SALICYLIC ACID TOGETHER FOR THE FIRST TIME. RETINOL CLEARING OIL GLOBAL PRODUCT LAUNCH.

Dermalogica

For the launch of Dermalogica’s Retinol Clearing Oil, we wanted to visually convey the product’s overnight effectiveness without leaning into the generic imagery often seen with other nighttime oils and serums. We embraced a dusk theme, maintaining the clinical and professional essence of the Dermalogica brand. Our creative asset strategy focused on education, ensuring that customers and skin professionals alike understood the dual benefits of this revolutionary product.

The campaign included brand videos, educational social content for both organic and paid platforms, educational materials for professional skin therapists, and in-store print assets. The Retinol Clearing Oil combines time-released Retinol to reduce fine lines, wrinkles, and hyperpigmentation with Salicylic Acid to clear breakouts, delivering visible results in just 7 days. This high-performance night oil helps customers tackle both adult acne and signs of aging, offering clearer, more youthful skin overnight.