CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
GIVING NEW LIFE TO AN INTERNATIONAL BEST SELLER. SKIN SMOOTHING CREAM GLOBAL PRODUCT RELAUNCH CAMPAIGN,
Dermalogica
For the global launch of Dermalogica’s Skin Smoothing Cream, our creative team developed a comprehensive campaign that highlighted the product’s next-generation moisturizing benefits. We produced brand videos, informational social content for both organic and paid platforms, as well as educational materials tailored for professional skin therapists. In-store print assets were also created to support the product’s presence in key retail locations.
The Skin Smoothing Cream features Active HydraMesh Technology™, delivering 48 hours of continuous hydration while protecting the skin from environmental stressors. The formula includes a Hyaluronic Acid Complex with Mallow, Cucumber, and Arnica, which locks in moisture, while antioxidant-rich Grape Seed Extract, Vitamin C, and Vitamin E help nourish and shield the skin’s natural microbiome. This advanced moisturizer quickly became a customer favorite, offering long-lasting hydration and protection.
