CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
A NEW TAKE ON STRESS. A NEW TAKE ON EYE CARE. STRESS POSITIVE EYE LIFT GLOBAL PRODUCT LAUNCH CAMPAIGN.
Dermalogica
For the launch of Dermalogica’s Stress Positive Eye Lift, we wanted to create an emotional connection with customers by telling a deeper, more inspirational story. The campaign centered around the idea that with the right mindset, stress can make you stronger. Our creative team was tasked with producing an original brand video that not only introduced the product but also conveyed this empowering message.
For this global campaign, we developed a range of assets, including brand videos, informational social content for both organic and paid platforms, educational materials for professional skin therapists, and in-store print assets.
The Stress Positive Eye Lift is a high-performance eye treatment and masque that energizes and refreshes the skin, reducing the visible signs of stress. With active ingredients like Wild Indigo Seed, Sea Water Extract, and Arctic Algae, the product helps to minimize puffiness, brighten dark circles, and increase skin luminosity, providing customers with a truly revitalizing eye treatment.
%20-%20Gray%20Background_edited.jpg)
