CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
EVERY VISION OF YOU. CELEBRATING INDIVIDUALITY + REBRANDING AN ONLINE EYEWEAR ICON.
Eyebuydirect
For the Eyebuydirect rebrand, my goal was to elevate the look and feel of the brand while maintaining its core values of accessibility and individuality. EyeBuyDirect is all about empowering self-expression, and I took representation seriously throughout the campaign, ensuring that our customers could truly see themselves reflected in our frames.
The rebrand emphasized the emotional power of eyewear, celebrating how glasses not only enhance vision but also uplift mood and build confidence. We updated the visual identity to align with the brand’s new purpose of celebrating individuality, while keeping the product accessible and affordable.
Our messaging highlighted EyeBuyDirect’s commitment to providing high-quality, stylish eyewear at prices starting at just $6, making it easier than ever for customers to express their unique styles.
This campaign introduced fresh visuals, including a new brand video, digital assets, and marketing materials, showcasing our customer-centric innovation and convenience, such as Virtual Try-On, 2-Day Delivery, and a 365-Day Product Guarantee. The rebrand set a strong foundation for Eyebuydirect’s next stage of growth, allowing us to continue empowering customers to express their individuality through eyewear.
ROLE
Creative Director
TEAM
Cassidy Cooper
Kailas Michael
Colin Olsen
Casey McCarthy
Erin McSherry
Karina Boylan