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A FRESHER TAKE ON ONLINE EYEWEAR. EYEBUYDIRECT 2023 BRAND CAMPAIGN.

Eyebuydirect

For Eyebuydirect’s 2023 Brand Campaign, we set out to bring their new tagline, “Every Vision of You,” to life through updated visuals that would resonate with a younger, trend-savvy audience. The campaign emphasized EyeBuyDirect’s low-cost eyewear, ensuring that the models and actors featured were stylish and on-trend, reflecting the diversity and individuality of the brand's customers.

We targeted key demographics, including style enthusiasts and eco-conscious consumers, showcasing how EyeBuyDirect’s frames fit seamlessly into any lifestyle.

Our creative approach highlighted the versatility of the eyewear, demonstrating that no matter your style, mood, or occasion, Eyebuydirect offers a perfect match, making fashion-forward eyewear accessible to everyone.

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ROLE

Creative Director

Sunny Jiang

Cassidy Cooper 

Ally Aldrete

Jo Guintu

Branden Maes 

Alina Gonzales 

Tara Cooper

Colin Olsen

Casey McEnry

Erin McSherry

Karina Boylan

Kailas Michael 

Alexandra Gavillet 

Tammy Santos

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KATIE DAY CREATIVE © SUPERFINE CREATIVE MADE IN LA

KATIEDAYLA.COM / HSPLNTSTUDIOS.COM

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