A FRESHER TAKE ON ONLINE EYEWEAR. EYEBUYDIRECT 2023 BRAND CAMPAIGN.
Eyebuydirect
For Eyebuydirect’s 2023 Brand Campaign, we set out to bring their new tagline, “Every Vision of You,” to life through updated visuals that would resonate with a younger, trend-savvy audience. The campaign emphasized EyeBuyDirect’s low-cost eyewear, ensuring that the models and actors featured were stylish and on-trend, reflecting the diversity and individuality of the brand's customers.
We targeted key demographics, including style enthusiasts and eco-conscious consumers, showcasing how EyeBuyDirect’s frames fit seamlessly into any lifestyle.
Our creative approach highlighted the versatility of the eyewear, demonstrating that no matter your style, mood, or occasion, Eyebuydirect offers a perfect match, making fashion-forward eyewear accessible to everyone.


ROLE
Creative Director
Sunny Jiang
Cassidy Cooper
Ally Aldrete
Jo Guintu
Branden Maes
Alina Gonzales
Tara Cooper
Colin Olsen
Casey McEnry
Erin McSherry
Karina Boylan
Kailas Michael
Alexandra Gavillet
Tammy Santos
