Eyebuydirect

For Eyebuydirect's Holiday 2023 campaign, we embraced the festive season by showcasing an elevated holiday celebration, where customers could express themselves through EyeBuyDirect’s best-selling frames. Our creative approach included styling models with a touch of holiday sparkle, while ensuring diverse representation in our casting—an essential aspect of Eyebuydirect’s brand values.

We introduced close-up product footage to emphasize the quality of the frames, while reinforcing Eyebuydirect’s accessible pricing. The campaign featured a 60-second CTV commercial, with social media cutdowns carrying different messaging for testing. We also designed custom holiday packaging, a dedicated landing page, and a suite of digital assets, including campaign emails and paid media content, to drive engagement and sales throughout the holiday season.