Eyebuydirect

For EyeBuyDirect's Pride 2022 Campaign, we partnered with four iconic LGBTQ+ figures—Kim Petras / @kimpetras (Instagram: 1.1M / TikTok: 852.6K) , Chris Olsen @chris @chrisolsen (TikTok: 13.1M / Instagram: 1.9M) , Cristian Dennis / @CristianDennis (TikTok: 9.6M/ Instagram: 936K), and Hina / @k8sabz (TikTok: 1.7M / Instagram: 60K)—to launch the vibrant #PrideForAll collection.

I aimed to create a bold visual experience that would stop customers in their tracks, capturing their attention through dynamic color and personality. We chose a vintage, retro-style house in Palm Springs as the setting, where the vibrant personalities of our influencers and the colorful frames could shine through. This campaign was brought to life through a series of engaging videos, featured across print and digital platforms.

With 15 new eyewear styles inspired by the colors of the Pride flag and other LGBTQ+ symbols, the collection celebrated individuality and self-expression. During the campaign, EyeBuyDirect donated 100% of frame sales (up to $50,000) to support The Trevor Project, reinforcing our commitment to inclusivity and the LGBTQ+ community.​

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This campaign was awarded two Silver Telly Awards: one for General-Beauty, Fashion, and Lifestyle, and another for Craft-Set Design.