CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
SUSTAINABILITY BRAND CAMPAIGN + PRODUCT LAUNCH
With sustainability becoming a key priority, especially for younger consumers, we launched EyeBuyDirect's eco-friendly shopping hub to make sustainable choices more accessible. As Creative Director, my goal was to help customers visualize these eco-friendly frames in their daily lives while maintaining a balance between elevated design and attainable pricing.
The campaign highlighted sustainable materials like Bio Nylon (made from castor seeds), Recycled Ocean Plastic (derived from five recycled bottles per frame), Wood from sustainable sources, and Bio Acetate, which is compostable in as little as 150 days.
Eyebuydirect Eco
We developed a dedicated landing page allowing customers to shop by material, along with deeper content exploring the eco-friendly materials and the purpose behind the collection.
Our email campaign to support the launch resulted in a 50% higher conversion rate compared to other collections, reinforcing the growing demand for sustainable options in eyewear.
ROLE
Creative Director
TEAM
Cassidy Cooper
Kasse Mantaring
Jane Chi
Sunny Jiang
Tara Cooper
Colin Olsen
Kailas Michael
Erin McSherry
Karina Boylan
Natalie Rose