CREATIVE DIRECTOR, ART + DESIGN
BRAND + CONTENT MARKETING
NATURE'S SUPERFOOD SECRET. TOTAL BEETS BY FORCE FACTOR TV COMMERCIAL PRODUCTION + GLOBAL PRODUCT LAUNCH.
Total Beets
Force Factor tasked us with creating a television commercial for their heart-healthy supplement line, Total Beets, aimed at increasing brand awareness and educating viewers on the benefits of this superfood. With the rise of superfoods in the health industry, we focused on highlighting how beets can provide a heart-healthy energy boost, aligning the message with our key demographic of adults 50+.
The commercial showcased the full Total Beets product line, which includes a variety of supplements designed to support cardiovascular health and deliver natural energy.
We emphasized the brand’s unique use of nitrates and antioxidants to offer a healthier alternative to stimulant-packed energy products. Additionally, we promoted the nationwide availability of Total Beets at Walmart and Amazon, ensuring broad accessibility to the product.
We cast talent that represented the target audience, ensuring the campaign resonated with viewers and drove home the message that Total Beets can help them "Unleash Their Potential®" with heart-healthy energy.
ROLE
Creative Director
TEAM
Patrick Carrol
Jack Avalon
Gwen Goodloe
Scott Mitchell
Diane Aielo