A TRUE OVERNIGHT SENSATION. GLOBAL PRODUCT LAUNCH FOR THRIVE CAUSEMETIC'S 10% AHA + BHA GENTLE RESURFACING PEEL.

Thrive Causemetics

For the launch of the Overnight Sensation Gentle Resurfacing Peel, we embraced a more elevated and clinical aesthetic to emphasize the product’s advanced, results-driven formula. The campaign highlighted the potent natural ingredients and key patented technologies, ensuring that customers could feel confident in both the efficacy and the gentle, nourishing benefits of the peel. As always, we represented customers of all ages with relatable and age-appropriate models to ensure inclusivity.

My team developed a comprehensive suite of assets, including landing page and banner designs, organic and paid social media content, brand videos, and direct response ads, to promote the product across multiple channels. The formula’s combination of AHAs, BHAs, fruit enzymes, and moisture-binding vegan squalane, paired with the Youth B5 Complex™, was positioned as a powerful yet gentle solution for glowing, nourished skin, appealing to both new and existing Thrive Causemetics customers.