A smarter microdermabrasion

For the launch of Thrive Causemetics’ Smart Microdermabrasion 2-in-1 Instant Facial™, we focused on highlighting the advanced, results-driven formula. Representation and accessibility were key elements in crafting this campaign, so we shot a range of still life and model assets to showcase the product in use across diverse skin types and tones.

The Smart Microdermabrasion formula offers three types of exfoliation, gentle enough for daily use, leaving skin brighter and smoother. The unique physical exfoliant adjusts as you scrub, avoiding irritation or micro-tears, ensuring a healthier, glowing appearance without compromising the skin’s barrier. This product is a powerful yet gentle solution for achieving radiant skin.

Role

Creative Direction, Art Direction, Design Direction

Team

Thrive Causemetics

James Palacios

Maria Cavassuto

Jonika Kelso

Elise Robinson

Amanda Strauss

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Photography

Scott Mitchell